About us

We combine pharmacy, production and marketing

FoodUP wywodzi się z rynku suplementów diety i wspiera rozwój produktów end-to-end: od strategii i receptur, przez dobór CDMO, regulatory i QA/QC, po go-to-market. Dziś szczególnie mocno rozwijamy kompetencje i ofertę w pet health, wykorzystując doświadczenie z rynku suplementacyjnego.

What do we want to achieve?

Our Mission

We discover potential in projects, products and teams — and then turn it into measurable results: compliant product, production running, and sales that deliver.

Presentation of a product development process during a team meeting

Values that drive projects

Partnerships

We work with you, not “for you.” Transparent communication, joint decisions.

Compliance-first

compliance and quality from the start — fewer fixes, less risk.

Effectiveness

hard deliverables (briefs, specifications, checklists, GTM plan), clear KPIs.

Simplicity and clarity

We speak humanly, without jargon.

Knowledge development

we leave the tools and competencies in your team (Done-With-You).

How do we operate?

Our process is not complicated—it's just designed to work. Here's how we turn your vision into reality.

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01
Diagnosis & Direction
  • Audit of portfolio and positions, analysis of demand and market gaps.

  • Verification of regulatory and operational risks.

  • Artifacts: roadmap 3—12 months, product hypotheses, go/no-go matrix

02
Deployment & Production
  • Concepts and recipes, labels/claims compliant with the law.

  • Shortlist of 30+ verified CDMOs in EU, RFP/RFQ, audits.

  • Artifacts: specifications, QA/QC and stability plan, CDMO recommendation, commissioning schedule.

03
Scaling & Sales
  • Positioning and messaging, key visual, GTM plan B2B/B2C.

  • Optimization of COGS, KPIs and activation after launch

  • Artifacts: KPI dashboard, operational checklists, iteration plan.

FoodUp Team

Maciej

Co-Founder, Product & Strategy (Pharmacist) Creates concepts and recipes, takes care of compliance (labels, statements, QA/QC) and predictable transfer to production. It combines pharmaceutical expertise with operational practice and marketing.

Jaroslaw Łojewski

Co-Founder, Marketing & Business Development Builds growth and go-to-market strategy. Translates business assumptions into clear communication and materials that accelerate listings and sales.

Our results

The numbers speak for themselves

1000+
Market implementations

Ponad 1000 produktów wprowadzonych na rynek.

30+
Verified CDMOs in the EU

Sieć sprawdzonych partnerów produkcyjnych w UE.

TOP10
Pharmacy chains and brands in the EU

Doświadczenie zespołu przy projektach dla czołowych marek i sieci.

80+
Producers

Producenci surowców, dostawcy komponentów i partnerzy technologiczni.

Why FoodUp?

It started with a simple observation: great ideas often “scatter” at the junction of pharmacy, production and marketing. Some teams lacked compliance language, others lacked operational habits and predictability.
Jednym zespołom brakowało języka „compliance”, innym operacyjnych nawyków i przewidywalności. Po setkach rozmów z markami, producentami i sieciami aptek zebraliśmy proces, który porządkuje decyzje: najpierw diagnoza i zgodność, potem receptury i produkcja, na końcu komunikacja i sprzedaż. Pamiętając, że produkt sam się nie sprzeda, musi wspierać sprzedaż od początku projektowania i jednocześnie być etycznym i najlepszym wyborem dla pacjenta.

Today we operate on the partner side of the table — bringing GTM's product, production and roadmap into one coherent track.

Dietary supplement capsules being poured onto a handOpen container with supplement gummiesOpen container with dietary supplement capsules

Let’s talk - 30 min call

Tell us about your pet health project, target market and timing. We’ll come back with a recommendation and clear next steps.