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FoodUp is a partner consulting company for the supplement market. We operate end-to-end: from strategies and recipes, through CDMO selection and compliance (QA/QC, labels, claims), to go-to-market. We deliver products and processes that minimize risk and shorten the path to market.
We discover potential in projects, products and teams — and then turn it into measurable results: compliant product, production running, and sales that deliver.
We work with you, not “for you.” Transparent communication, joint decisions.
compliance and quality from the start — fewer fixes, less risk.
hard deliverables (briefs, specifications, checklists, GTM plan), clear KPIs.
We speak humanly, without jargon.
we leave the tools and competencies in your team (Done-With-You).
Our process is not complicated—it's just designed to work. Here's how we turn your vision into reality.
Book a free consultationAudit of portfolio and positions, analysis of demand and market gaps.
Verification of regulatory and operational risks.
Artifacts: roadmap 3—12 months, product hypotheses, go/no-go matrix
Concepts and recipes, labels/claims compliant with the law.
Shortlist of 30+ verified CDMOs in EU, RFP/RFQ, audits.
Artifacts: specifications, QA/QC and stability plan, CDMO recommendation, commissioning schedule.
Positioning and messaging, key visual, GTM plan B2B/B2C.
Optimization of COGS, KPIs and activation after launch
Artifacts: KPI dashboard, operational checklists, iteration plan.
Co-Founder, Product & Strategy (Pharmacist) Creates concepts and recipes, takes care of compliance (labels, statements, QA/QC) and predictable transfer to production. It combines pharmaceutical expertise with operational practice and marketing.
Co-Founder, Marketing & Business Development Builds growth and go-to-market strategy. Translates business assumptions into clear communication and materials that accelerate listings and sales.
Projects that have led.
You start production faster and safer.
Understanding categories in practice.
We have supported them at various stages of development.
It started with a simple observation: great ideas often “scatter” at the junction of pharmacy, production and marketing. Some teams lacked compliance language, others lacked operational habits and predictability.
After hundreds of conversations with brands, manufacturers and pharmacy chains, we have put together a process that organizes decisions: first diagnosis and compliance, then recipes and production, finally communication and sales.
Today we operate on the partner side of the table — bringing GTM's product, production and roadmap into one coherent track.
Talk about your goal, budget and horizon. We will return with a recommendation and clear next steps.