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FoodUP wywodzi się z rynku suplementów diety i wspiera rozwój produktów end-to-end: od strategii i receptur, przez dobór CDMO, regulatory i QA/QC, po go-to-market. Dziś szczególnie mocno rozwijamy kompetencje i ofertę w pet health, wykorzystując doświadczenie z rynku suplementacyjnego.
We discover potential in projects, products and teams — and then turn it into measurable results: compliant product, production running, and sales that deliver.
We work with you, not “for you.” Transparent communication, joint decisions.
compliance and quality from the start — fewer fixes, less risk.
hard deliverables (briefs, specifications, checklists, GTM plan), clear KPIs.
We speak humanly, without jargon.
we leave the tools and competencies in your team (Done-With-You).
Our process is not complicated—it's just designed to work. Here's how we turn your vision into reality.
Book a free consultationAudit of portfolio and positions, analysis of demand and market gaps.
Verification of regulatory and operational risks.
Artifacts: roadmap 3—12 months, product hypotheses, go/no-go matrix
Concepts and recipes, labels/claims compliant with the law.
Shortlist of 30+ verified CDMOs in EU, RFP/RFQ, audits.
Artifacts: specifications, QA/QC and stability plan, CDMO recommendation, commissioning schedule.
Positioning and messaging, key visual, GTM plan B2B/B2C.
Optimization of COGS, KPIs and activation after launch
Artifacts: KPI dashboard, operational checklists, iteration plan.
Co-Founder, Product & Strategy (Pharmacist) Creates concepts and recipes, takes care of compliance (labels, statements, QA/QC) and predictable transfer to production. It combines pharmaceutical expertise with operational practice and marketing.
Co-Founder, Marketing & Business Development Builds growth and go-to-market strategy. Translates business assumptions into clear communication and materials that accelerate listings and sales.
Ponad 1000 produktów wprowadzonych na rynek.
Sieć sprawdzonych partnerów produkcyjnych w UE.
Doświadczenie zespołu przy projektach dla czołowych marek i sieci.
Producenci surowców, dostawcy komponentów i partnerzy technologiczni.
It started with a simple observation: great ideas often fall apart at the intersection of regulation, manufacturing and marketing. Some teams lacked a common compliance language, others lacked operational habits and predictability.
After hundreds of conversations with brands, manufacturers and pharmacy chains, we built a process that brings order to product decisions: first diagnosis and compliance, then formulation and manufacturing, and finally communication and sales. A product must be designed to support commercial success from the start while remaining ethical and a strong choice for the end user.
Today we work as a partner on your side of the table — supporting the full process and helping your team build the perspective and tools to continue developing independently.
Tell us about your pet health project, target market and timing. We’ll come back with a recommendation and clear next steps.