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FoodUP grew out of the dietary supplements market. We combine pharmacy, R&D, regulatory, manufacturing and marketing to support supplement development while increasingly specialising in pet health - from formulation and CDMO selection to compliance, quality and market launch.
More than 1,000 products launched to market.
A network of verified manufacturing partners across the EU.
Team experience and solutions built around products from leading market categories.
Raw-material manufacturers, component suppliers and technology partners.
Brand and portfolio direction grounded in the realities of supplements and pet health markets
A dietary supplement or pet health product designed from formulation through to compliant labelling
A safe route from concept and formulation to repeatable manufacturing
Product positioning and communication aligned with the category, regulation and brand strategy
In-house competence in product development, regulatory, quality and marketing
Ongoing product, regulatory and quality support for supplement and pet health brands
Selected supplement and pet health projects - from concept and compliance to manufacturing, labelling and market launch.
Project confidentiality is our standard. Many engagements are delivered on a confidential basis, so we do not publish client names, partner names or project details without explicit permission. Our case studies show the scope and way we work without disclosing commercially sensitive information.
Three stages - from product decisions to a safe market launch in supplements or pet health.
Book a free consultationA short kick-off, category, portfolio, competition and risk analysis. We define product direction and priorities.
We design the formulation, feeding instructions, claims and labelling. We select the CDMO, manage technology transfer and define QA/QC.
After launch, we optimise COGS, communication, KPIs and sales channels. We leave you with checklists, specifications and a development plan.
Our support for complementary feed and pet health products includes:
concept development, formulation and recipe design,
dosage form, feed-grade raw material and quality-parameter selection,
labelling, claims, substantiation dossiers and quality documentation,
CDMO selection, technology transfer and implementation support.
We design solutions for dogs and cats that are manufacturable, compliant with EU feed law and scientifically defensible.
Regulatory, formulations, manufacturing, labelling and claims - practical guidance for R&D, QA, regulatory, marketing and sales teams.
Tell us about your pet health project, target market and timing. We’ll come back with a recommendation and clear next steps.
Check out the most frequently asked questions and answers from our customers
