We develop pet health products from idea to market.

FoodUP grew out of the dietary supplements market. We combine pharmacy, R&D, regulatory, manufacturing and marketing to support supplement development while increasingly specialising in pet health - from formulation and CDMO selection to compliance, quality and market launch.

Our results

The numbers speak for themselves

1000+
Products launched

More than 1,000 products launched to market.

30+
Verified CDMOs in the EU

A network of verified manufacturing partners across the EU.

TOP10
Ready-made solutions

Team experience and solutions built around products from leading market categories.

80+
Manufacturers & suppliers

Raw-material manufacturers, component suppliers and technology partners.

01

Industry reports

All reports →
FOODUP REPORT
Pet Supplement Suppliers and Manufacturers
ONLINE REPORT
AVAILABLE NEW

Pet Supplement Suppliers and Manufacturers

Profiles of 100 companies and partners, declared manufacturing capabilities, product formats and contacts. Guidance on supplier selection, preparing enquiries and comparing contract manufacturing options.

View scope and report sample →
FORMAT
Online report
INCLUDED
CSV export and PDF print
ACCESS
12 months of access and updates
PRICE
PLN 1,999 excl. VAT

We turn ideas into real products

Services

We develop supplements and pet health products across 6 key areas

Strategy & Market

Brand and portfolio direction grounded in the realities of supplements and pet health markets

Portfolio and brand position audit
Demand, category-gap and trend analysis in supplements and pet health
Roadmap 3—12 months and risk assessment
Product & Compliance

A dietary supplement or pet health product designed from formulation through to compliant labelling

Product concepts, formulations, formats, dosages and claims
Labels, claims and regulatory documentation
QA/QC plan, stability, specifications
Manufacturing & Suppliers (CDMO)

A safe route from concept and formulation to repeatable manufacturing

Shortlist of 30+ verified CDMOs in the EU
Technology transfer, scale-up and COGS optimisation
Manufacturer audits, quality protocols
Go-To-Market & Marketing

Product positioning and communication aligned with the category, regulation and brand strategy

Product decisions that make later communication and sales easier
Direction for key visuals and packaging, aligned with the category and shelf context
Communication strategy grounded in the product and brand philosophy
Training & Workshops

In-house competence in product development, regulatory, quality and marketing

R&D, QA and Regulatory team development — from fundamentals to masterclass
Done-With-You implementation workshops for your team
Product training for sales and marketing teams
Expert Care (retainer)

Ongoing product, regulatory and quality support for supplement and pet health brands

Ad hoc consultancy, compliance reviews, decision support
Access to market analysis and recommendations “here and now”
Regulatory and legal strategy support

See how we develop products.

Selected supplement and pet health projects - from concept and compliance to manufacturing, labelling and market launch.

Project confidentiality is our standard. Many engagements are delivered on a confidential basis, so we do not publish client names, partner names or project details without explicit permission. Our case studies show the scope and way we work without disclosing commercially sensitive information.

How do we operate?

Three stages - from product decisions to a safe market launch in supplements or pet health.

Book a free consultation
01
Discovery & Strategy

A short kick-off, category, portfolio, competition and risk analysis. We define product direction and priorities.

02
Deployment & Production

We design the formulation, feeding instructions, claims and labelling. We select the CDMO, manage technology transfer and define QA/QC.

03
Scaling & Sales

After launch, we optimise COGS, communication, KPIs and sales channels. We leave you with checklists, specifications and a development plan.

PET HEALTH SPECIALISATION

Pet health: from formulation to launch

Our support for complementary feed and pet health products includes:

  • concept development, formulation and recipe design,

  • dosage form, feed-grade raw material and quality-parameter selection,

  • labelling, claims, substantiation dossiers and quality documentation,

  • CDMO selection, technology transfer and implementation support.

We design solutions for dogs and cats that are manufacturable, compliant with EU feed law and scientifically defensible.

Zobacz przykładowy zakres projektu PET ↗
Learn more

Knowledge for supplements and pet health

Regulatory, formulations, manufacturing, labelling and claims - practical guidance for R&D, QA, regulatory, marketing and sales teams.

Let’s talk - 30 min call

Tell us about your pet health project, target market and timing. We’ll come back with a recommendation and clear next steps.

Frequently asked questions

Answers to common questions about working with FoodUP.

Do you work only with large companies?
How long does it take to launch a new product?
Do you help select a manufacturer (CDMO)?
How does a project start?
Do you work under an NDA?
How are projects priced?
How much does it cost to launch your own product?