FoodUP – insights on supplements and pet health

Pet food claims: what can you say on the label?

What claims can pet food brands use in the EU? Learn the rules, the boundary between physiology and treatment, and the evidence required.

Maciej Jaskólski, MPharm

2026-09-22

Feed label review: 12 checks before printing

How do you review a feed label before printing? Explore 12 checks covering ingredients, additives, directions for use, claims and product communication.

Maciej Jaskólski, MPharm

2026-09-15

Complementary feed labelling: an EU guide

How should complementary feed for dogs and cats be labelled in the EU? Learn about mandatory particulars, additive declarations and claims.

Maciej Jaskólski, MPharm

2026-09-15

Private label, white label, or your own formula? Which model should you choose for a pet health brand

White label allows you to test the market, private label offers controlled customization, and a proprietary formula can become a brand asset. See how to choose a model based on strategy, risk, product rights, and business development stage.

MSc Pharm. Maciej Jaskólski

2026-08-12

The cost of producing pet supplements: 3 budgets

How much does it cost to launch your own brand of dog or cat supplements? We compare white label, private label, and custom formulations — from R&D to your first batch.