Briefs and team preparation
We organise product information and questions for the client. We can discuss the category, available documents and communication assumptions before copy and creative work begin.
FOODUP / FOR AGENCIES
Expert support for marketing agencies.
Working with a supplement or pet health client? We help your team understand the product, prepare a brief and review communication before presenting it to the client.
For strategy, content, creative and account management teams
HOW WE HELP
A new client sector. A clear starting point for the team.
Preparing a proposal for a supplement brand, taking over pet product communication or seeking a second opinion on a campaign? FoodUP brings knowledge of products, ingredients, evidence and communication requirements. We agree when an expert should join the agency's workflow and which decisions they should support.
Project consultation
We review specified materials, answer copywriters' questions and help prepare evidence-informed responses. The scope may cover a website, product pages, a campaign or educational materials.
Working under your agency's brand
We can agree a white-label arrangement in which recommendations go directly to your team. Before starting, we establish client contact, confidentiality, attribution and how materials may be used.
WHAT YOU RECEIVE
Recommendations your agency can work with.
Depending on the assignment, you receive a product brief, content comments, questions for the brand or a team workshop. We explain what needs to change, why and which information is missing. The format fits the way your agency manages materials.
Product briefComments on materialsTeam support
In a published FoodUP project, we prepared an agency to work with its first supplement client through training, competitor analysis and communication guidance. Explore the scope of that collaboration.
Explore the agency case study (in Polish)HOW WE WORK
Clear scope. Practical next steps.
01
Understand the project
Describe the client's sector, project stage, channels and your team's role. The first conversation only needs context, without confidential details.
02
Agree how to work together
We define the materials to review, recommendation format, timing and contact people. We also agree whether the expert will join discussions with the brand.
03
Put the knowledge to work
We share findings and discuss questions. Further versions of materials and additional consultations are covered by the agreed scope.
One project or an ongoing partnership?
You can start with a specific brief, consultation or content review. For ongoing accounts, we agree the number of brands, types of materials and how tasks are submitted. Pricing depends on scope and complexity; response times are agreed before collaboration starts.
BEFORE WE TALK
Frequently asked questions.
Can you support an agency that is new to the sector?
Yes. We can begin with a category workshop and a list of information to gather from the client. This provides a starting point for the brief and communication planning.
Can you work without contacting our client?
We can agree that arrangement. Recommendations are then delivered to a contact within the agency. Any participation in meetings with the brand is agreed separately.
Does the collaboration require a retainer?
No. The scope can cover a single project or consultation. Ongoing support is useful when you need help with successive materials or brands.
Do you also support SEO and performance marketing teams?
Yes, on product and subject-matter aspects: SEO briefs, product descriptions, landing pages and advertising copy. The agency manages channel strategy, campaign delivery and performance optimisation.
RELATED SERVICES
Match the support to your client's sector.
Have a project that needs sector expertise?
Tell us about the brand you support, your current stage and where you need help. We will agree a specific scope of work.
Get in touchLET'S DISCUSS YOUR PROJECT
team@foodup.com.pl+48 536 506 731We agree confidentiality terms and working arrangements before sensitive materials are shared.