Advertisements and landing pages
We review claims, benefit descriptions and landing-page content. We consider supplied creative assets and campaign context because an isolated sentence does not show the whole message.
Before a claim goes onto a landing page, advertisement or product page, check its foundations. We help agencies assess supplement content and turn feedback into the next version of their materials.
Advertising claims · Landing pages · Product pages · Briefs
The copywriter has a draft, the strategist has a direction and the client wants to know whether the project can move forward. We assess specified claims in relation to the product, market and presentation. We identify areas needing revision or additional data before the material reaches its next approval stage.
We review claims, benefit descriptions and landing-page content. We consider supplied creative assets and campaign context because an isolated sentence does not show the whole message.
We assess specified product descriptions, FAQ sections and educational materials. In a copywriter's brief, we organise facts, sources and issues that need checking.
We can review a video script, post or influencer guidelines within an agreed scope. We identify passages to revise and information needed for further assessment.
We provide comments on specific passages, explain the issue and recommend a direction for revision. If the assessment needs data from the brand, we collect the questions in one place. This helps organise discussion between the account manager, copywriter and person responsible for the product.
We need the materials, intended market, product outline, composition and label. Specify the channels and planned campaign date.
We assess the agreed set of content and its relationship with the product. We flag ambiguities and points requiring further substantiation.
We provide recommendations and answer the team's questions. Review of revised versions is included according to the agreed scope.
We establish the number of products, materials and advertising variants, the market and the available documentation. Literature reviews, new content development and additional assessment rounds are defined separately. The agency receives a scope it can include in its schedule and client proposal.
Yes. We can quote for a single page or a specific set of advertisements. Please also provide product information and the graphics intended to accompany the copy.
You receive an assessment and recommendations within the agreed scope. This is not an authority's decision or an advertising platform's approval. Channel-specific advertising rules can be included in a separately agreed assessment.
Yes. We can organise information about ingredients, the product and planned topics, and identify questions for the brand. Writing finished copy is agreed separately.
Yes, to establish an initial scope. A thorough assessment also requires product data and the context of use. We will identify any missing materials at the outset.
Tell us how many products and materials the project includes. Add a sample text and the intended market.
Get in touchLET'S DISCUSS YOUR PROJECT
team@foodup.com.pl+48 536 506 731We agree confidentiality terms and working arrangements before sensitive materials are shared.