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We prepared an agency to serve its first supplement industry client, combining training, competitor analysis, product knowledge and regulatory guidance.
A marketing agency began working with its first supplement industry client. It needed preparation for a product category where communication combines marketing skills with knowledge of ingredients and legal constraints. The team needed to understand quickly which product information mattered, how to assess competitors and which communication assumptions required verification before materials were developed.
We delivered training on working with supplement products and the legal requirements governing their communication. We explained which information to obtain from the client and what to consider when developing messages.
We supported competitor analysis, combining a marketing perspective with a review of how products and their characteristics were presented.
We provided practical guidance for the team's ongoing client work. The collaboration helped integrate product and regulatory knowledge into the process of developing marketing communication.
Selected implementations — from diagnosis to shelf and sales.
